Valle makes a real difference

As a messenger of physical activity, wellbeing and joy of movement, Valle the Snowman is appreciated by both children and parents and has been a great success since its launch in 2013. Valle also encourages learning about animals and nature.

Created from magical cuddly snow, Valle represents SkiStar's values and sustainability work for white winters. Valle makes a difference and contributes to society with the mission to inspire children to learn, move and feel good, with year-round activities.

Valle's App - fun and educational

Valle's App is intended to increase children's knowledge of health, the environment and social responsibility in an entertaining way. The app includes videos with fun educational content, entertainment, crafts, games. All aspects are intended to provide both fun and learning. 

Download Valle's App for iPhone
Download Valle's App for Android

Our kids' show, Valle's Igloo (Valles Hygglo)

Valle's Igloo (Valle's Hygglo) is a ten-episode series with a focus on learning and fun. In each episode, an unexpected figure glides in through the door of Valle's icy Igloo. They need Valle's expert knowledge to help them solve various problems. Valle's Igloo takes Valle's values and message to the next level. The children's show Valle's Igloo (Valle's Hygglo) is available in Valle's App and on YouTube.

Playful exercise programmes - Work Out with Valle

Work Out with Valle is a bunch of five minute exercise programmes set to great music. They've been developed by SkiStar together with Susanne Wolmesjö, CEO and founder of Education in Motion, to inspire movement breaks as a way to boost children's health and well-being. Work Out with Valle is available in Valle's App and on YouTube.

The game Valle's Kitchen

Focusing on the enjoyment food brings, the game Valle's Kitchen is now available in Valle's App - a game where children learn about food, nutrition and the Plate model in an entertaining way. Valle knows that our bodies need nutrition to feel good and that eating a bit from each part of the plate model is a good idea. The game can also be used in the classroom to inspire healthy eating. 

Valle facts

  • Valle's song "We Love Snow" has been viewed over 15 million times on YouTube.
  • Valle's Hits on Spotify have been streamed more than 5 million times.
  • Valle hugs over 100,000 children (and parents) every winter season.
  • The Valle's World app has been downloaded over 120,000 times.
  • Over 40,000 children attend Valle's unique ski school every winter, where children are taught to become safe skiers by learning Valle's rules of the slope.
  • Valle's babysitting services, located in Sälen, Vemdalen, Åre and Trysil, is visited by nearly 2,000 children annually.
  • Valle has his very own show where entertainment and learning go hand in hand - Valle and his friends perform about 650 shows annually, visited by 100,000 – 150,000 children and parents.
  • Over 100,000 children ski with Valle every winter.
  • Over 120,000 Valle products are sold annually.
  • Valle has a children's program on YouTube called "Valle's Igloo Den" (Valle's Hygglo).
  • Valle has his own exercise show - Work Out with Valle - 5 minute inspirational videos that aim to improve children's health.
  • The concept Work Out with Valle is part of Generation Pep and Save the Children's initiative
  • Valle cares a lot about animals and nature and shows this in his manifesto "Environmentally friendly with Valle".
  • In Hemsedal there are family apartments designed in Valle's own style.
  • SkiStar destinations have playrooms designed in a Valle style.


For us at SkiStar, it goes without saying that we actively take responsibility for the environment and protect the unique mountain environment in which we operate. Valle provides quick and easy tips on how to recycle and take care of our nature all year round.


Valle inspires kids to enjoy an active lifestyle

Everyone needs to exercise to feel good, and SkiStar strives to always inspire people to enjoy an active lifestyle. As part of this initiative, Valle the Snowman is a member of Generation Peps, the popular movement that supports health in children and young people.

Valle inspires kids to enjoy an active lifestyle

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