Woolf Merino

Woolf Merino was founded in 2022 in the small village of Hemsedal, in the Norwegian mountains. Hemsedal can be really cold and windy, which is a perfect environment to test what really works! Here, Woolf Merino has been able to test its products and refine them down to the smallest detail. Their ambition is to only use the absolute best materials both for the person who will use the product and for our planet. All Woolf Merino underwear, hats, neck warmers and socks are made in a Greenpeace certified factory in Europe.