Armada’s slogan says everything about the company’s attitude towards its brand: “We are Armada. We are what skiing will become.” The company is one family of sportsmen, artists, designers and engineers, all of whom strive to push the limits. Founders include Tanner Hall and JP Auclair, two of the world’s leading skiers, and team skiers include Swedes Henrik Harlaut and Jacob Wester. The range consists of skis and clothing for powder skiing, park, pipe and freeskiing.