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Swix

Swix’s story began in 1943, when Swede Martin Matsbo began to experiment with the first synthetic ski waxes together with pharmaceutical manufacturer Astra. Since synthetic ski wax was completely colourless, unlike ski wax made from natural material, dye was added in order to differentiate the different types, and in 1946 the classic Swix waxes in red, blue and green saw the light of day. After some time, the name Swix was decided for the brand, and since then they have made a name for themselves for their quality ski wax products and poles. Today, they are world-leading within ski wax and a leading player within research and development.

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