Trek embarked on its journey in 1976 in Waterloo, USA. Today, Trek is one of the world's leading brands in cycling and bicycle sports. Innovation, quality, and curiosity are the guiding principles as they create bikes for everyone - whether you ride the Tour De France, push yourself on the trails, or enjoy a family bike ride. There is an adventure and a Trek for everyone! With passion and a rich history behind them, they continue to conquer markets with the goal of getting more people on bicycles.