Cloetta and the Chocolate biscuit chase

A strong association is formed through the chocolate biscuit chase between the guest's ski experience and Kexchoklad as a brand.

Cloetta Kexchoklad has been partner with SkiStar Sälen since 1994 and SkiStar Vemdalen since 2007. Through activities in the mountains, Kexchoklad wants to meet active people in an outdoor environment.

During the past 3 years, Kexchoklad has been active through the chocolate biscuit chase, a challenge where the guests look for letters and answer questions throughout the skiing area.

Surveys show that SkiStar’s guests appreciate the activity. During the ski season 2012/13, close to 24 000 guests carried out the chocolate biscuit chase in Sälen and Vemdalen. The guests get to experience a big part of the skiing environment, and they are rewarded with chocolate biscuits. A strong association is formed between the guest's ski experience and Kexchoklad as a brand.