In order to determine SkiStar's essential sustainability areas, SkiStart's stakeholders have been engaged and conducted an materiality analysis.
Mapping and analysing stakeholders' expectations of our operations is a prerequisite for creating sustainable value. That is why we have ongoing dialogues with our stakeholders.
In addition to this ongoing dialogue with stakeholders, in-depth
interviews were conducted during the year with a selection of representatives from our various stakeholder groups. The purpose was to identify SkiStar’s most important sustainability issues now and in the future, and to gain an understanding of which issues create great value for our stakeholders. The stakeholder dialogue formed the basis of SkiStar’s new sustainability strategy.
Dialogues with stakeholders provide insights into the expectations of different stakeholder groups and contribute to the development of long-term relationships and continuous improvement of SkiStar’s operations. The dialogues also provide valuable information when SkiStar evaluates its sustainability work and prioritises initiatives in the area of sustainability.
A targeted survey was conducted during the year to which approximately 4,050 guests and 500 employees responded. In addition, in-depth interviews were conducted with selected stakeholder groups, such as municipalities, regions, owners and destination companies. This was done to get a picture of the stakeholder groups’ priorities, and it formed the basis for SkiStar’s
materiality analysis and sustainability strategy.
SkiStar’s materiality analysis is based on several different areas:
Stakeholder dialogues, external trends and the company’s and
management’s strategic priorities. The analysis forms the basis of
SkiStar’s strategic focus and prioritisation of sustainability initiatives. Based on the survey of stakeholders’ expectations and
external monitoring, internal priorities have been established, of
which sustainability issues are deemed the most significant. When establishing these priorities, SkiStar’s actual impact on people, the environment, the economy and society was considered.
SkiStar conducts a materiality analysis every two years. A review of and update to the materiality analysis was carried out during the year, the conclusions of which are shown below. The results show the areas that are most important for SkiStar’s business and value initiatives as based on the analysis.
SkiStar’s contributions and challenges linked to the UN:s 17
Sustainable Development Goals also formed part of the analysis.