In addition to economic, social and environmental areas of responsibility, SkiStar works with the health and active leisure time sustainability area, where SkiStar has an opportunity to make a considerable difference.
As SkiStar is convinced that an active lifestyle with friends and family contributes significantly to a healthy life, the company is constantly looking for new opportunities to create the conditions for such a lifestyle. This is about stimulating growth in activities linked to a mountain setting and providing opportunities and inspiration for 52 weeks of exercise.
Interest in health and wellbeing has increased and the trend to stay active while away on holiday is continuing to grow.
SkiStar tries to promote health and active leisure time via various initiatives:
- 2,913 children and young people under 15 living in a municipality at one of SkiStar’s destinations Sälen, Åre, Vemdalen, Trysil and Hemsedal were offered a free SkiPass for the 2017/18 winter season.
- Children and young people from grades 1–9 in the municipalities of Nacka and Stockholmare offered free leisure days at Hammarbybacken ski slope.
- Valle’s Winter Weeks. During Valle’s Winter Weeks, skiing, ski school and ski rental are free for children up to the age of 6. This encourages parents and children to engage in physical activity during their leisure time.
- Personal skiing statistics are provided via MySkiStar, which is a service that SkiStar has introduced to seize upon and reinforce guests’ interest in alpine skiing as a means of exercising and socialising. MySkiStar has just over 780,000 members.
- At Valle’s Ski School, children learn how to be safe and confident skiers, with the support of highly-qualified ski instructors and Valle the Snowman. Almost 50,000 children took part in Valle’s Ski School in the 2017/18 winter season.
- Valle encourages activity through music, dance and skiing. Some 100,000 children skied with Valle at SkiStar’s destinations in the 2017/18 winter season.