In addition to the areas of economical, social and environmental responsibilities, SkiStar also works within sustainability related to health and active lifestyle where SkiStar has an opportunity to make a big difference.
As SkiStar is convinced that an active lifestyle together with friends and family is a strong contributing factor to a healthy life, SkiStar is constantly looking for new opportunities to create the right conditions to make this possible. This includes both stimulating the growth of activities connected to the mountains but also to enable and inspire movement all year round.
The interest in wellbeing and health has increased and the trend for active holidays continues to grow.
SkiStar seeks to promote health and active recreation through various initiatives such as:
- Close to 3 000 children and adolescents under 16 years of age and living in the municipalities of the SkiStar ski resorts Sälen, Åre, Vemdalen, Trysil and Hemsedal are offered free seasonal SkiPasses every winter.
- Children and adolescents from grades 1 – 9 in Nacka and Stockholm municipalities are offered free outdoor days at Hammarbybacken slope.
- During Valle's winter weeks, skiing, ski school and ski rental are free for children up to 6 years old. Inspires parents and children to an active and healthy lifestyle.
- To offer personal ski statistics through MySkiStar which has around 1 million members. MySkiStar is a service that SkiStar has launched to retain and reinforce our guests' interest in downhill skiing as a form of exercise and socialising.
- At Valle's ski school, which 50,000 children attend annually, children learn to become confident and safe skiers with well-qualified ski instructors and Valle the snowman.
- Valle inspires movement through music, dance and skiing. Annually 100,000 children ski together with Valle at SkiStar ski resorts.