SkiStar as an investment

SkiStar is the leading holiday organiser in Scandinavia with an offering and efficient organisation that has provided continuous growth and stable profitability.

The trend of active leisure time and holidays at home means that SkiStar will further consolidate its position in the future.

Sales have purposely focused on, where guests’ engagement has been monitored, thus giving SkiStar a direct relationship with the guest, which is a competitive advantage.

The company owns substantial assets in the form of land and properties at the destinations where SkiStar operates. Property development and exploitation operations generate capital gains, but also strategic projects that increase the number of beds, and thus potentially also guest numbers, for core operations. As of summer 2021, SkiStar is also operating a number of prestigious lodges and hotels at the destinations, which is leading to a strengthening of our offer.

Shareholder Benefits

Shareholders who own a minimum of 200 SkiStar shares receive a discount at all SkiStar destinations. The discount amounts to 15 percent on Ski-/Bike-/TrailPass, purchases at and ski rental and SkiStar’s own ski school. It also applies to online purchases at as well as SkiStarshop and Concept stores. The shareholder discount extends to family members as well (spouse/partner and children under 18).

Find out more about booking with the shareholder discount and the complete terms and conditions here or contact Shareholder Services at or +46(0)10 810 96 19.

Shareholder discount all year round

As a SkiStar shareholder, you receive benefits during your mountain holiday at our alpine destinatio ...

Shareholder discount all year round

Dividend policy

The target is that 40-60 percent of the year's profit after tax should be distributed to the shareho ...

Dividend policy