SkiStar is a market leading operator of ski resorts in Sweden, Norway and Austria, whose offering and efficient organisation has generated consistent growth with stable profitability.
The company holds a leading position in Scandinavia, and its business model has proved to be scalable via the development of St. Johann in Tirol. The trend of active leisure time and holidays means that SkiStar will further consolidate its position in the future.
Sales have purposely focused on skistar.com, where customers’ engagement has been monitored, thus giving SkiStar a direct relationship with the customer. This is a competitive advantage. The company also owns substantial assets in the form of land and properties at the destinations where SkiStar operates. Property development and exploitation operations generate capital gains, but also strategic projects that increase the number of beds, and thus potentially also guest numbers, for core operations.
Shareholders who own a minimum of 200 SkiStar shares receive a discount at all SkiStar destinations. The discount amounts to 15 percent on SkiPass, purchases at skistarshop.com and ski rental and SkiStar’s own ski school. The shareholder discount extends to family members as well (spouse/partner and children under 18). Find out more about booking with the shareholder discount and the complete terms and conditions here or contact Shareholder Services at firstname.lastname@example.org or +46(0)280-880 95.