Demand for active holiday experiences in Scandinavia – both in summer and winter – has increased hugely in recent years in line with the strong staycation trend in which quality accommodation in attractive locations with a high level of comfort and easy access to experiences on site has become increasingly important.
As of 1 July 2021, SkiStar is running six hotels, mainly apartment hotels, at Norway and Sweden’s top mountain destinations. By operating the hotels ourselves, we are able to offer first-rate accommodation while bundling package solutions and sales of SkiStar’s entire product portfolio all year round in line with our business strategies. The assets at the facilities include hotel rooms, apartments, restaurants, bars, conference facilities, swimming facilities and a spa.
The hotel operations, also known as the “SkiStar Lodge & Hotel”, consist of four lodges and two hotels, of which one is an apartment hotel, in Sälen, Hemsedal and Trysil; SkiStar Lodge Experium Lindvallen, SkiStar Lodge Hundfjället, SkiStar Lodge Suites and SkiStar Lodge Alpin Hemsedal, and the Radisson Blu Resort and Radisson Blu Mountain Resort & Residences in Trysil. All of the hotels have direct access to the lift system, known as the “ski-in-ski-out option”.
The initial focus during the first financial year is to build up new hotel operations with an efficiently functioning operating structure and to identify synergies and economies of scale between differ-ent hotels and countries. In terms of operational activities, the focus will be on both enhancing efficiency and following up on operational quality. Clear future objectives include ensuring a high level of guest satisfaction, increasing revenue in the form of add-on sales at the hotels and achieving cost efficiency within the organisation in terms of purchasing, maintenance and personnel costs.