Comments from the CEO Mats Årjes

Year-End Report September-August 2018/19

An excellent winter season behind increased revenue - great optimism for the coming season!

We have yet another excellent financial year to look back on. Compared with the previous year, it is worth noting that last year’s weather conditions were fantastic, enabling us to increase the number of skier days by a massive 7.5 percent. Considering this, we are very pleased with this year’s results too!

It is particularly pleasing that our core business - SkiPass sales - increased by SEK 55 million (4.1 percent compared with the previous year). However, the total revenue increase of SEK 140 million is due to growth in several business areas.

Exploitation is a part of our operations - we develop and sell plots for the construction of private holiday homes, we build and sell tenant-owner apartments, we sell weekly units via our Vacation Club holiday concept and we also produce commercial accommodation. These activities are conducted within SkiStar Living and contributed capital gains of SEK 189 million during the year. This is a welcome result, but it also provides the opportunity to attract more skiers who fill the new beds next to our skiing areas!

Bookings for the 2019/20 winter season are better than at the same time the previous year. We see the highest growth in the foreign markets (notably Denmark and Germany), which is in line with our strategy to increase the number of foreign guests at our destinations.

The number of registered members of SkiStar’s MySkiStar customer club continues to rise and is now over 889,000.

We have much to look forward to next season. The main reason is that we continue to invest in our business in order to further develop our ski product. Beyond that, of course, we look forward to the official opening of Scandinavian Mountains Airport, located between Sälen and Trysil, on 21 December. SkiStar is one of 33 shareholders of the airport. During this first season for the airport, we look forward to meeting new skiers, not just from Sweden but also from Denmark and the UK, who will land at the airport a mere 10 minutes from Hundfjället in Sälen.

Over the last year, we have worked hard to define goals for the Company’s sustainability work. We have the potential to be a leading operator in the alpine mountain tourism industry in terms of sustainability and in this way, we can also inspire others. For us, it is crucial to protect the unique environment we work in and we want to help give more people the same opportunity in the future.

My employment with SkiStar ends on 30 November, so this will be my last Comments from the CEO. We will let you know sometime this autumn who I will pass the baton on to. I can say that SkiStar has a stronger position today than ever before. Not only financially, but also with well-established goals and strategies. The Company has a management with all the opportunities and attributes needed to continue developing the fantastic company that I have had the privilege of leading for 17 years as CEO.

I wish all employees good luck in the future!

We use cookies to provide you with the best possible customer experience. If you continue, it means that you accept the use of cookies.