The core business is alpine skiing, with a focus on the guest’s overall skiing experience.
The long-term goal is to run profitable and strategic operations in alpine skiing, ski schools, ski rental and accommodation provision within SkiStar’s organisation at the various destinations.
Another aim is to develop activities which supplement our existing range of services and add value for our guests, as well as for SkiStar. Examples of such activities include the sale of shares through SkiStar Vacation Club, and the sale of alpine sports products via skistarshop.com and in physical stores.
SkiStar will work to ensure that all agents at our alpine destinations maintain high levels of quality and service to strengthen the destinations’ brands and offer our guests an improved experience.
Through active property development at SkiStar’s destinations, the Property Development & Exploitation segment will create new, modern and attractive accommodation units, while also generating profit through sales.