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The basis of SkiStar’s offering is to generate sales before the guest arrives at the destination. Over 72 percent of SkiStar's sales happen on skistar.com, which is the l argest sales channel and the most vital component of the business model.
On skistar.com guests can book their entire holiday, including travel arrangements, accommodation, ski school, ski and bike rental, SkiPass or Lift/TrailPass, sports goods and insurance all in the same place. A considerable portion of the investments made in SkiStar’s business systems relates to making it easier for cus-tomers to book on skistar.com and creating more satisfied and loyal guests.
