Bjørn Dæhlie is considered one of the world’s best cross-country skiers with a total of 29 Olympic and World Cup medals. In 1996, he started his own brand with the ambition of creating top-quality and functional clothing to suit the active skier. His objective was, and still is today, to set a standard for product development and functionality. Today the brand is considered one of the most technical within clothing for cross-country skiing, and major focus is placed on fit and freedom of movement in order to get the most out of the ski tracks.