The Italian brand Replay was established in the late '70s. Shortly afterward Replay reinvented the denim jeans we all love to wear, and in just two years the production reached one million garments. To Replay, a pair of jeans is more than just a piece of clothing – it is a piece of clothing that blends with the body and is used season after season, year after year, becoming one with the wearer. Therefore, Replay creates unique quality jeans that you can take care of, have fun in, and wear for a long time.