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Norrøna is owned and run by the same family who founded the brand in 1929. They design their garments with the philosophy ‘Loaded Minimalism™’ – a clean design with all vital functionality. Norrøna has for a long time been at the forefront within the outdoor industry with several pioneering inventions in its product portfolio, including the first mountain tunnel tent in 1972 and a standardised carrying system for rucksacks. It was the first brand in Europe to use Gore-Tex back in 1979, and the garments are durable with a timeless design, and are built to last year after year.  



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