Since 1995, Line has focused on two things; skiing and building skis for people who want to have fun. Founder Jason Levinthal was a dedicated skier who realised that his rigid, straight slalom skis did not work for the type of skiing he enjoyed. He began to build skis with turned-up tips and tails, and became the first in the world to design twin-tip skis. Today, Line is an established brand, and focus is still placed on developing ski equipment that makes skiing more fun and better.