Case study
One example of how we develop a partnership is with Audi Sweden. Audi has an exclusive partnership with the destination Åre. In Åre they work with both exposure and activities:
- Lift advertising on both t-bar lifts and chair lifts
- Billboards
- ”Ice driving” on Lake Åre
- Takes part in the family downhill race Skutskjutet, where the prize is a brand new Audi
- Photo event in Rödkullen, Åre. There you find a life-size Audi with cut-out holes where guests can put in their heads and take a picture of them driving a brand new Audi!
”We have chosen to collaborate with Skistar and Åre because we see it as exposure in a relevant environment with a positive spirit. It feels natural to collaborate with Åre in accordance with our close attachment to the alpine sport”.
Audi Sweden